This year’s executive plenary session, themed Towards a Sustainable, Efficient, and Reliable Artificial Lift, will explore critical advancements and strategies in artificial lift systems. The discussion will cover efficiency and lifting cost optimisation, focusing on reducing operational expenses while maximising output. We will also explore life cycle cost analysis to underscore long-term economic benefits and examine sustainable manufacturing practices that minimise environmental impact. Additionally, we will address enhancing system reliability to ensure consistent performance and reduced downtime. Finally, the session will explore criteria for selecting the optimum artificial lift method tailored to diverse operational needs. Your leadership and expertise would be a valuable addition to this session, providing key insights to drive sustainable and cost-effective advancements in our industry. We look forward to your participation in this pivotal discussion.