Harvard Business Review in 2015 states business model as “a term of art”. The way artificial lift (AL) has evolved in technology is no less than an art of excellence and being enhanced continuously. The current geo-influence demands the technology to blend with AL business models that can evolve, change, enhance and adapt to protect the environment, increase the value contribution, link the technology required to the AL development. Business models that define, implement, analyse, provide feedback and adjust to deliver the best value is the need of the hour. A successful business model will ensure that technology protects the environment, follows and implements the market (AL) trends with an efficient management of the contract. Building an efficient AL business model is a shared responsibility of the user and the service provider.

The session focuses on four aspects that contribute to a sustainable business model.

• Sustainable and low carbon
• Unconventional business models
• Artificial lift market trends
• Contract management

The esteemed speakers will present and discuss these AL business models that will influence the way AL business will be conducted. The goal will be for a sustainable AL business model that maximises the value in the form of environment protection, adapts faster to latest AL trends, rewards both direct/indirect user and the service provider.